For our last mini-series, we’ve gone a bit wild. Well, wilder… We decided to bring about the space age and are talking about mars colonisation 👽 We tackle all the big stuff in this mini-series 💪 We talk market analysis, define pricing and packaging, and plan the next iteration. The first episode is all about […]
Open Borders – free movement of people around the world. No more immigration processes and visas. Unrestricted travel and work. That’s what our second mini-series is all about. We talk about how we would approach a shift towards Open Borders. How to identify stakeholders? How to communicate with them and convince them? The first episode […]
In this mini-series, we talk about product discovery, delivery and launch of a greenfield Dungeons and Dragons product. We want to build a D&D game for seniors and walk through points that need to be considered before launching the new product 🐲 ⚔️ 🛡 Those points are: User and buyer personas of current and future product […]
We’re back and better than ever 🤓 For season two, we decided to change things up a bit. We’re going to release mini-series about three greenfield products ✅ Each mini-series consists of three episodes covering a different part of the product development process: Discovery Delivery Launch We decided to discuss three greenfield products in-depth and […]
Roam is a note-taking tool for networked thought. Its USP is that, unlike other note-taking tools, it is not build on a hierarchical folder structure but rather focuses on the relationship between ideas – mimicking how our brains work 🧠 We discuss the Roam founders’ approach to product development and their search for product market […]
Zip is a Buy Now Pay Later product in Australia. It’s one that we – full disclosure – have a special connection to: Daniel’s sister and brother in law both work at Zip 👯♂️ We discuss the difference between Zip and a credit card, talk about aligning its interest with those of its users, and […]
For may of us, Zoom calls have become a daily occurrence. Whether it is work chats, virtual pub quizzes, or seeing family & friends, Zoom connects us to the rest of the world 💻 🌏 We discuss how Zoom won over the video conferencing market even though it was late to the party. Hint: creating […]
Have you ever wondered what the real job to be done for airport security is? You did?! So did we! In this episode we talk about what airport security measures are trying to achieve, and how this is communicated to the public. Warning: this may be our most critical episode yet 🚨 😱 Daniel defines […]
Peter Alexander is an Aussie icon. He has kept us snuggly and comfy for many years and it is past time to thank him and spread the PJ news. All hail the Pyjama King 🙌 Peter went from making PJs in his mum’s kitchen to absolutely nailing the loungewear game – he now has stores […]
Daniel turned the big 3-0 and we discuss his birthday celebrations. Of course we don’t just discuss them like normal people – we talk about them as a PM and PMM 🤓 In this episode we analyse a more abstract concept – a big birthday. We share how product management and product marketing can guide […]