About

Ship It Shout It

Lena and Daniel with headphones

a podcast by Daniel Thomason and Lena Höck

Daniel is the PM in this equation. His favourite question is “What is the product being hired to do”. He is annoyingly consistent in asking this, but, even more annoyingly, he has a point.

Lena covers the PMM side, telling you all about messaging, positioning, buyer personas, go-to-market strategies, battle cards, and so on. You know the drill.